Context
Taking stock – How Audiebant discovered and protected value with Intanify
Context
Audiebant is a security communications company supplying both public and private sectors with lockdown and critical incident alerts. These alerts, triggered via screen, sound, or mobile, play a vital role in ensuring safety during emergencies.
Having been bootstrapped to a turnover of £17-20 million and an EBITDA of £3-4 million forecast for this year, Audiebant has achieved this growth without external funding or debt. The company has built significant value, underpinned by assets like proprietary software and data, which contribute to its unique market position. Now contemplating a strategic financing, Audiebant signed up to Intanify to assess its assets, optimise its position, and explore future financing options.
I’ve never done a case study before, but I wanted to share how valuable this experience was. The speed of the process was unlike anything I’ve seen before—it was incredibly efficient.
The Challenge
As a business built on innovation, Audiebant sought to fully understand the value of its business ahead of a potential sale or funding round. The leadership team needed clarity on:
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Taking stock of existing assets – identifying and documenting the key assets created as the business was built from nothing.
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IP awareness and risk mitigation – ensuring the company was leveraging its invisible assets effectively and mitigating risks.
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Exploring and optimising financing – ensuring that Audiebant shareholders secured the best value for the company in any financing raised.
We needed to take stock of everything we had built and understand our IP properly. We were also looking at financing options that wouldn’t require us to give up equity.
The Process
To address these challenges, Audiebant's leadership—including the Chairman, Tech, and Corporate Finance teams—signed up to Intanify and its full product suite - Discover, Value and Risk. Just two hours of engagement on the platform enabled Intanify's AI to do everything else.
Value Add
The short amount of time spent on Intanify delivered significant insights and strategic advantages for Audiebant:
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Full valuation – A comprehensive assessment of Audiebant’s IP portfolio and revenue-driving assets, enhancing the valuation placed on the business by its advisors.
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Risk mitigation & red flag review – Early identification of potential issues, enabling the company to address concerns before they impact negotiations.
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Strategic roadmap & IP Asessment Report – A combined IP strategy framework with a clear timeline of best-practice recommendations and associated budgets.
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Financing Opportunities – Discovery of non-equity financing options, including potential IP-backed loans, which could reduce dilution compared to traditional equity funding.
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Ongoing protection – the Trade Secrets identified by using Intanify going forward.
We now have a full asset valuation and a roadmap with best-practice recommendations and budgets. We also learned that we could use existing IP assets to secure non-equity financing, which was a revelation.
The red flag review was a game-changer—it highlighted issues we didn’t even realise we needed to address.
Positioned for Success With a fully mapped and valued IP portfolio, a clear strategy, and new financing options, Audiebant is now better prepared for its next phase—whether that be a strategic sale, funding round, or continued growth.
By leveraging Intanify’s technology and expertise, Audiebant has transformed its intangible assets into tangible strategic advantages, ensuring the company remains in control of its future.
Watch the full interview here:
