Intanify Insights - Ilanit Appelfeld on trade secrets, funding and exit
In this Intanify Insight, Dylan Dryden (CEO and Co-foudner of Intanify) interviews Ilanit Appelfeld (Founder, Appelfeld & Co.) to unpack the real meaning of trade secrets—and why they’re often the most overlooked source of value in scale-ups. From pricing strategies to proprietary processes, we explore how to identify, protect, and own what sets your business apart. Essential viewing for founders, CFOs, and anyone raising capital or planning an exit.
